homeopathy
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General information about homeopathy
Ten products are put forward by medical representatives in this way:
AZINC, BAKOL, BETASELEN, CALCOS, EXOLISE, FORCAPIL, NOCTIUM, PHYTO SOYA, PROCALMIL and TOCOPA. Attendance at national and regional medical congresses, through round tables, makes it possible to institute a high-quality partnership between the ARKOPHARMA Group and the medical world.
Finally, a consumer service is available to the public to respond to any questions or requests for documentation.
Since its inception, the ARKOPHARMA Group has been convinced that design and graphics have a primary role to play in the sales world.
This is why the firm has its own human and technical means of optimising information. It has its own picture bank: in all, more than 1,500 product pictures and 1,500 visuals are stored in the Group's photo library.
Most of Group companies' product information goes through the integrated studio. The design and production of advertising material, whether it be intended for the general public, professionals or institutions (packaging, point-of-sale advertising, press advertisements, publicity releases, company brochure, letter to shareholders, press handout, etc.) are the result of collaboration between the marketing and graphic design teams.
INTERNATIONAL INFORMATION
A specific cell has for 2 years been following the Group's strong progress on international markets. It takes charge of adapting packaging and other information backup material. These variations are made for the Group's nine subsidiaries, retaining the basic concept and visual identity while trying to satisfy the expectations and needs of each country. Nearly a thousand requests are handled every year.
On international markets, ARKOPHARMA continued its two digit gowth thanks to good development y existing subsidiaries and dstributors. homeopathy, phytotherapy, vitamins and minerals and dietetic products are in increasing demand worldwide and this consumption trend should become greater in future years. Self-medication and better consumer education regarding health problems increase direct consumption of natural products.
The launch of activity by medical representatives in many countries is a feature of the new direction that we wish to impart to our international strategy: we want to place emphasis on advice to customers at pharmacies, coupled with advice to the patients of health professionals.
HOMEOPATHY FOR HOME MEDICATION
THE MANY FRUITS OF EFFECTIVE RESEARCH
With strict selection of starting materials, clinical trials and thedevelopment of new
manufacturing technologies, Arkopharma introduces something new every year and offers products of impeccable quality. They are backed by efficient marketing, alert to what consumers, pharmacists and doctors are saying.
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